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New Film To Explore Cholo History Against Backdrop Of Chicano Civil Rights Movement

The documentary film features Estevan Oriol, Luis J. Rodriguez, Sonia Romero, Charley Trujillo, David "Compton" Oropeza, Chuco Moreno, and more. The first trailer drops at the beginning of the year.

Los Angeles, CA—A new documentary film, produced by Chela Media and led by first time director Brandon Loran Maxwell, is slated to explore the evolution of zoot suit and cholo culture “against the backdrop of American wartime sentiment and decades of discriminatory government policies.”

The film, entitled “American Homeboy,” will draw from never-before-seen digitally restored archival footage, and a powerful list of names that includes Estevan Oriol (L.A. Originals), Luis J. Rodriguez (Always Running), Charley Trujillo (Chicanos In Vietnam,) David Oropeza (Tattoo Nation), and more.

“There will never be another film like this that gets everyone into one place to discuss the same fascinating history,” Loran Maxwell said. “It’s a story that is long overdue to be explored on film in an artistically compelling way.”

For the project, Loran Maxwell teamed up with cinematographer Gabe Kimpson (Netflix’s Unsolved Mysteries).

The film also features original 5k interviews with various prominent Mexican American scholars, artists, and activists, including Sonia Romero, James Diego Vigil (From Indians To Chicanos), John Ulloa (Low Creations C.C.), Eduardo Obregón Pagán (Murder at the Sleepy Lagoon), and Jose “Barrio Archaeologist” Joaquin.

In addition, the film features interviews with Denise Sandoval (The Art Of Riding Low), Kenneth Castillo (Counterpunch), Richard Valdemar (Gangland), Gil Tejada (American Cholo), Sandy Avila (Lady Lowriders C.C.), Chuco Moreno (Viceland), Jerry Ramirez (This Fool), Jose Valle (Raza del Soul), and more.

“My goal is to explore urban Chicano history in all its beautiful complexity, which means including a lot of different personalities and perspectives. Ultimately, viewers will get an unfiltered glimpse at an undeniably colorful, influential, and often misunderstood subculture.”

Topics explored in the film include the Zoot Suit Riots, the murder at Sleepy Lagoon, the evolution of car customization and tattooing, the Chicano Civil Rights Movement in wake of the Vietnam War, the gang epidemic of the 90s, and the heavy-handed response by government officials and law enforcement.

The first teaser trailer is scheduled to be released in January 2023. Behind the scenes footage and commentary can be streamed at ChelaTV.com starting February 2023.

Brandon Loran Maxwell is a Writer’s Digest Prize winning essayist, columnist, and founder of the popular Mexican American blog DailyChela.com. His writings have appeared at The Hill, Salon, The Washington Examiner, The Washington Times, The Oregonian, The Foundation For Economic Education, and more. In addition, he has been cited by Vox, The Washington Post, and The Los Angeles Times.     

Filming for “American Homeboy” began in 2020 and is scheduled to wrap in Spring 2023.

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The Daily Chela is a new digital media outlet that has by cited by The New York Times, The Los Angeles Times, NBC News, Yahoo News, Vox, The Washington Post, Forbes, Fox Sports, former presidential candidate Julián Castro, and the National Association Of Hispanic Journalists.

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