Ranflas

Facebook Launches New PR Campaign Using Lowriders

Facebook has rolled out a new ad campaign targeting lowriding as a way to encourage users to create groups. The new ad, which features lowriders cruising across a parking lot, highlights ways in which groups can be utilized such as sharing “hydraulic tips.”

The ad comes as Facebook struggles to retain users following months of bad publicity.

You can watch the new video below, which The Daily Chela has re-posted to YouTube.

Get News Like This In Your Inbox

To receive weekly news like this in your inbox, subscribe to The Daily Chela newsletter here.

The Daily Chela

The Daily Chela is a new digital media outlet that covers Latino news, politics, culture, satire, and entertainment. If you like what you are reading, and want to help us grow, you can show your support by visiting the "become a member" link in the footer and becoming an official Chela member.

Daily Politics, Culture, Voices