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Facebook Launches New PR Campaign Using Lowriders

Facebook has rolled out a new ad campaign targeting lowriding as a way to encourage users to create groups. The new ad, which features lowriders cruising across a parking lot, highlights ways in which groups can be utilized such as sharing “hydraulic tips.”

The ad comes as Facebook struggles to retain users following months of bad publicity.

You can watch the new video below, which The Daily Chela has re-posted to YouTube.

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The Daily Chela

The Daily Chela is a new digital media outlet for Chicanos/Latinos that has by cited by NBC News, Yahoo News, Vox, The Washington Post, Fox Sports, former presidential candidate Julián Castro, and the National Association Of Hispanic Journalists.

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